.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, when accustomed to getting billions in financial backing every year, have actually increased almost $360 thousand up until now this year, putting it on track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That slowdown is because of market concentration, elevated governing stress, as well as economic uncertainties.ADWEEK spoke with 5 VCs who remain to buy adtech providers, in spite of these obstacles, concerning what they are looking for and what they steer clear of. Possibly unsurprisingly, these capitalists are actually targeting opportunities in privacy-focused innovations and also industry-specific areas such as linked TV.